Soave Academy
Thursday 17th, from 12 PM to 5 PM & Friday 18th, from 12 PM to 5 PM
Two days of insightful sessions on the music industry and music production. The Auditorium and Library of Generator Amsterdam will be the warm venues for our Academy.
Panels, talks, and discussions
Auditorium
Join us for a program that spans the latest trends and essential knowledge across artist management, marketing, and production. Whether you're an aspiring artist or manager, our expert-led sessions will provide you with a thorough understanding of the dynamic landscape of today's music industry.
Workshops
Library
Unique opportunity to learn hands-on production techniques for both Chill House and Techno Music genres. Guided by our experienced A&R team and some of our accomplished artists!
Thursday 17th - 10 PM - 4 AM CEST
Thursday 17th - 12 PM to 5 PM
Friday 18th - 12 PM to 5 PM
Saturday 19th - 12 PM to 5 PM
From Wednesday 16th to Saturday 19th
during all opening hours
Panels, talks, and discussions
Auditorium Thursday October 17, 2024
"Creating The Perfect Collab" Coen Tegelberg & Bobby Sukhraj
12 PM - 1PM
During this panel, Coen Tegelberg, Senior Creative Manager at Armada Music Publishing & Bobby Sukhraj, Founder of HOUSTON COMMA, and Frank Vredeveldt, Soave Records’ Head of A&R, discuss insights into how to connect with collaborators yourself, and what the role of publishers and labels could be.
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"All About Agencies" Alex Montoya
1 PM - 2 PM
Managing legendary artists like Carl Cox, Lily Palmer, Ida Engberg & MAU P, the team behind Analog-A knows what it takes to bring an artist to big audiences. Alex Montoya will share his insights into what it takes to be represented by an agency like Analog-A and what role it can play in your artist's growth.
"The role of AI in Musical Evolution" Niels de Jong
2 PM - 3 PM
Lawyer, banker, and pianist turned sonic strategist, Niels de Jong helps brands find their musical identity. He’ll delve into how AI is reshaping creativity, discussing its risks, limitations, and the irreplaceable power of human connection in music.
"Understanding Music’s Revenue Streams" Guillaume Warmerdam
3 PM - 4 PM
It’s your art, so you should earn the credit for that, right? The commercial side of music and all its legal rights is difficult to understand. Guillaume Warmerdam from LAB Music will explain the commercial opportunities your music brings and how to collect what is rightfully yours.
"From Playlister to Record Label" Christian Ort, Jan-Hendrik Vervelde, Jeroen Slutter & Philip Reis
4 PM - 5 PM
When four industry leaders sit down for a conversation, you’ll want to listen in. Soave's founder, Jan, Place Called Home founder, Philip, Vokall co-founder Jeroen, and Chapter Eight founder Christian will dive into the evolution from playlisting to record labels in a talk full of insider insights.
Note: don't miss Thursday's Academy session, where your ticket includes access to an invite-only Networking Drinks event. Talk with industry insiders and fellow artists!
Panels, talks, and discussions
Auditorium Friday, October 18, 2024
"Building An Artist Brand With Social Media" Bjorn Hato & his manager Romina Derby-Pizzatti Sertorelli
12 PM - 1 PM
With millions of views on his videos where he’s reacting to the latest electronic music, @Hato.dj has cracked the TikTok game. How does he translate this into building his own artist brand and sharing his own productions with potential fans? In this panel, together with his manager Romina they'll talk about leveraging social media platforms to make your sound heard.
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"Journey To The Mainstage" Koen Hulsbosch, Sefa & Ran-D
1 PM - 2 PM
Each year, Defqon.1 festival exceeds the expectations of its visitors and content goes viral all over the world. What does it take to end up at a mainstage like Defqon.1? Koen Hulsbosch, Music, Artist & Bookings Manager of Q-Dance, is joined by frenchcore legend Sefa and hardstyle heavyweight Ran-D to talk about their road to the world’s biggest mainstages and how to manage the expectations from the largest crowds.
"Strategic Storytelling In Dance Music" Cameron Sunkel
2 PM - 3 PM
Growing your artist ‘brand’ is so much more than increasing your followers and streams. It’s about sharing a story that is both authentic and stands out. EDM.com’s Cameron Sunkel is an expert in storytelling within the dance music industry and will share his tips and tricks on how to stand out in the oversaturated music landscape.
"TikTok Music Marketing: SoundOn's Success Strategies" James Cattermole
3 PM - 4 PM
We can’t deny TikTok’s impact on today’s music landscape anymore. With their own distribution channel SoundOn, Bytedance, the organisation behind the popular social media platform, introduces a new way of connecting fans with your music. SoundOn’s James Cattermole is here to tell you all about it.
"Mainstage Overnight: Working With Sudden Success" Jaxomy and Steffen Harning
4 PM - 5 PM
With over 250 million streams on Spotify for the smash hit "Pedro," Jaxomy has taken the music world by storm. Alongside his manager, Steffen Harning, they’ll share the story behind their sudden success and the unlikely role a raccoon played in their rise to fame.
Workshops
Library Thursday, October 17, 2024
"Mixing & Mastering" Luca Mello Rella
12 PM - 1 PM
It’s the literal finishing touch to your musical production: mixing & mastering. Soave’s label manager and engineer Luca Mello Rella explains how he perfects songs before they are released. This is an interactive masterclass with limited capacity. If you want to be sure of a spot, claim your ticket in our official shop.
"Masterclass ‘Mixing & Mastering: Chill House’" Luca Mello Rella & Shoby
1 PM - 2 PM
Mixing and Mastering Workshops, where Luca our label manager with Shoby, Germnay-based house music DJ & producer, will break down one of their songs and explain the process and decision-making behind it.
"Mixing & Mastering" Luca Mello Rella
3 PM - 5 PM
It’s the literal finishing touch to your musical production: mixing & mastering. Soave’s label manager and engineer Luca Mello Rella explains how he perfects songs before they are released. This is an interactive masterclass with limited capacity. If you want to be sure of a spot, claim your ticket in our official shop.
Workshops
Library Friday, October 18, 2024
"Mixing & Mastering: Techno & House" Luca Mello Rella & Level 8
12 PM - 1 PM
Mixing and Mastering Workshops, where Luca our label manager together with Level 8, Germnay-based house music producer, will break down one of their songs and explain the process and decision-making behind it.
"Music Production: Chill House" Saco
1 PM - 3 PM
Would you like 1.5 million monthly listeners to stream your softer dance and house music songs? Saco can tell you how! During this interactive masterclass, Coen and Jens, the producers behind Saco, share their experiences and insights. This is an interactive masterclass with limited capacity. If you want to be sure of a spot, claim your ticket in our official shop.
"Techno and House Production Masterclass" Braaheim & ILYAA
3 PM - 5 PM
Fresh off their addition to the Soundwaves lineup, these dynamic producers need no introduction. Braaheim and ILYAA are ready to take you inside their creative process, offering a hands-on masterclass on crafting high-energy tech-house tracks. Aspiring producers, this one’s for you!
